Since the advent of digital platforms, enabled by the internet, many companies and businesses turned to market their products online. This selling and buying of products, services for capital using an electronic network, is what constituted the whole idea of e-commerce or ‘Electronic commerce’. Ever since then, e-commerce has further progressed into different kinds or types, with major and minor categories. Business-to-business or Business-to-consumer are two of the biggest types, apart from others such as C2C, B2G, with mobile commerce slowly building up. With growing competition in digital marketing, e-commerce companies have begun to realize the importance of using digital marketing services like SEO and others to help expand and aid their business.
• SEO services or Search Engine Optimization is generally a process by which more organic traffic is generated from search engine sites like Google, Yahoo or Bing for your website. This is normally quite useful for e-commerce companies and many businesses hire e-commerce SEO services in an attempt to garner their uses and benefits.
• Normally, when any customer or client searches for any product or service on these search engines, they are taken to a page where they are shown the top search results Google or Yahoo thinks is important for them. In 9 out of 10 cases, all potential customers and clients click on one of the first ten results that appear in front of them.
• An e-commerce SEO Company can help you climb the ranks and reach a higher spot in the top search results. You want your e-commerce portal or site to appear amongst the top ten organic search results. You don’t want to rank anywhere below that, or worse, skip ahead to the second page of search results.
• e-commerce SEO services are able to do all that and do it consistently because of how it functions. Given what the SEO Company has chosen to do, they can improve your website’s content, optimize it with SEO – friendly content, use ample target keywords, include backlinks and references for easier navigation and search, etc. It’s assessed that nearly 93% of any online activity for an e-commerce platform, begins with an online search. This obviously adds to the conversion rates you want to see, remaining positive and climbing even higher. e-commerce SEO‘s ability to provide a jump in website traffic is what it’s mainly known for, with many only just understanding and being able to use it to its full potential.
Given how SEO works and e-commerce SEO services are available these days, you need to realize how useful professional SEO services could be for your e-commerce Website. One of the main instances this can be seen in, is how Advertisements have lost their appeal and charm. Earlier, many companies used to spend loads of money on online and traditional Ads. Now, the new craze is all about investing in the Best e-commerce SEO Services Company.
Internet users generally rely more on the organic search results they have received by searching online rather than clicking or even looking at Sponsored Ads in front of them. It’s due to e-commerce SEO that your website will appear on the first page of search results and your audience is more likely to click on it, instead of an Ad sitting on the right side of the page, showcasing your product or service.
Another aspect of e-commerce SEO services which makes it all the more significant, is that it has both short- term as well as long – term benefits. Ads are expensive and plus, they have a shorter life – span. Compared to that, any piece of work aided by SEO lasts much longer. The results of SEO optimized content begins showing up immediately after they have been updated on your website. Also, a little investment goes a long way as your position in those rankings and search results won’t change anytime sooner.
Though quite effective and promising, studies reveal that more than 80% of the company’s budget assigned for digital marketing and online advertising is spent on services like PPC. Only around 11% of major and minor companies allocate their money for e-commerce SEO services. Therefore, if you want, you can get a drop on your competition, and gain an advantage in this untapped potential. Any investment made into SEO for your e-commerce website will contribute significantly to your ROI.
There are many aspects that can correctly define what exactly constitutes the lifecycle of SEO services for the e-commerce industry. Following are some of the major aspects that denotes them:
To build an online presence, one of the main things that any competitive e-commerce SEO company will begin with, will be to conduct a thorough Market research. This would enable them to realize who your customers and clients are, what their reaction to your products and services is and how to market them to your target audience.
The e-commerce SEO company that you’ve hired, will eventually get down to researching and choosing the right Keywords for the content to be put up on your website, in Guest Posts, and on other domains. This is done using Keyword Research tools and after that, there will be a lot of testing and repetitions which will enable them to arrive at the right keywords.
Comprising of good graphic design, and website designs that are responsive and precise, Website UI & Structure Analysis is an important aspect of the SEO services lifecycle. With this, it is possible to create a good, first impression on any customer or visitor on your website. It achieves this by enabling a free flow of information between you and the visitors on your site.
On – page optimization or On – Page SEO refers to the technique wherein all the methods and optimizations that can be done, are done on your website so that your site is able to improve in Search Rankings. This is normally done by e-commerce SEO companies by optimizing your site’s content, include the right title tags, and include keywords in Meta descriptions.
Link building normally includes a process where the SEO company will acquire hyperlinks from different sites and adding them to contents or descriptions on your e-commerce websites. This enables search engines to crawl these links between your pages or sites. Admittedly, it’s quite hard for SEO companies to pull this off, but if done correctly, it helps out a lot.
Many e-commerce friendly SEO services swear by content marketing in their SEO services for e-commerce and rightly so. It involves creating content that’s relevant and valuable enough to be posted on your site, on other blogs and article spaces so that it is able to attract a certain, defined audience to your website, more times than just once.
Coupon Codes pertaining to your e-commerce website’s online store is perhaps one of the most novel ways of improving SEO services. It enhances your digital marketing campaigns, mainly because of how easily and effectively it attracts target audiences and repeat customers to your website. This also improves organic search traffic, conversions and the number of visits to your site.
Being able to track your e-commerce Website is an important aspect of many e-commerce SEO Services. SEO Companies use ranking tools to keep a track of your site’s rank and they check them before and after performing any optimization, every time. Basically, this allows them to step up their efforts if the rank is low, and also check on how positively or negatively their SEO services are affecting your site.
Any traffic, whether organic or paid from SEO or PPC to your e-commerce website must be tracked to see if their work and optimizations have been useful and made an impact. By keeping a track of all the traffic that are reaching your site, and how many of them are converting to the role of paying customers, it becomes easier to assess ROI on SEO investments.
This is perhaps the final and most important aspect you can expect to receive from the best e-commerce services company. The SEO Company will create a report indicating all statistics, improvements and how they have benefitted you are e-commerce Website.
There is no denying that SEO is very important for your e-commerce Website. It can seriously improve your chances of catering to your audience, attracting fresh customers and provide an overall better experience online. Following are some of the benefits of e-commerce SEO:
For your e-commerce website to do well in terms of sales and marketing, then you need to ensure that there’s enough traffic flowing to your website. With the assistance of a good e-commerce SEO Company, you can get just that; more, organic traffic to your website. This will help you cover your target audience even better than before.
With the efforts placed forward by SEO companies in terms of website building and improvements, your website will eventually become Search Engine Friendly. That means, when any potential customer will type in any query on popular Search Engines like Google that’s similar to yours’, then your website will appear in the top search results.
With the influx of new and old, returning customers to your e-commerce website, more of your online store will be open and available to your target audience. This will lead to the phenomena where visiting customers will ‘convert’ to paying customers, as they will be enticed to purchase your products and services on a larger scale.
Brand Awareness is an important aspect of any successful e-commerce website to become popular amongst the masses and cater to any group or audience. Apart from the conventional methods in digital marketing, SEO to promotes better brand awareness through content marketing; writing and posting articles and guest posts on different platforms.
With better SEO services, online reputation is one of the basic aspects of your website that goes up the first, along with sales. As your website becomes more popular and receives positive attention from audiences that want to avail your services or purchase your products, your online reputation pretty soon, rockets upwards.
Therefore, these are some of the many benefits and features one can receive and avail by relying on e-commerce SEO.
The most important point of e-commerce SEO techniques that Google uses to rank online sites: on-page tactics, optimize each individual page for maximum rankings. Your e-commerce website is your online business's home. SEO will drive brand awareness, and improve your SERP visibility when users search your business's name.
Price will vary depending on certain factors: technology development, complexity, as well as volume and weekend support.
| Services | Weekly Hours | Hourly Pricing ($) |
|---|---|---|
| Data Entry Services | 48 | $2 - $4 |
| Data Processing Services | 48 | $2 - $4 |
| Data Conversion Services | 48 | $2 - $4 |
| Web Research Services | 48 | $2 - $4 |
| Scanning And Indexing Services | 48 | $2 - $4 |
| Process Outsourcing Services | 48 | $2 - $4 |
